Most recently the VP of Customer Experience for Xerox, Eric oversaw the company’s $550M marketing services team and led efforts around ledger technologies. He left Xerox in 2018 to launch Transparent Path – a management consultancy advising brands and governments around the globe on ledger-based provenance, supply chain, and inventory. In addition to Transparent Path, Eric sits on advisory boards for Oregon Blockchain and global startups focused on food provenance, mineral provenance, healthcare smart contracts, and medical inventory management.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic,and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on blockchain, digital transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, Pepperdine and the University of British Columbia.